Unicompare approached us to help grow user acquisitions through Apple Search Ads and also learn how to manage Apple Search Ads on going. They were aggressive and wanted to get more installs fast.
We understood what UC was out to accomplish, what they have done and who the user was for the app. From this information we created a list of 2500 relevant keywords which was tested on Apple Search Ads and then fine tuned to find what worked and what did not work. Then trained the team on how to manage the Apple Search Ads campaign on going.
We also did some additional work with Google Ads, User Experience and how to help ASO.
- Increased impressions by 67%
- Decreased Cost Per Install from $1.50 to $0.60.
- Created a list of over 2500 relevant keywords
- Showed UC how to optimize on Apple Search Ads
- Showed UC other easy wins in their business like where to ask for reviews and how to create a better user experience
"After reaching out to Mukul and connecting, he was nothing but short of fantastic from our initial discussion to getting the adverts underway. He's a straight-talking, passionate and enthusiastic individual who helped create a series of new angles to use for our search campaigns. His experience, mixed with his willingness to learn about our business, and apply his skills to it, made us feel right at home.
Mukul comes with glowing recommendations, because his work speaks for itself, and he is someone I wholeheartedly think you should reach out too if you're looking to achieve more from your campaigns."
Founder | Uni Compare | Clearing App